Applied Marketing and Social Research / Second Edition

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TextPublication details: John Wiley & Sons, Ltd, 1987Edition: 2ndDescription: 494ISBN:

471914754

Summary: This specially commissioned volume brings us up to date on some of the major research developments. Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 BRA (Browse shelf(Opens below))	2	Available	9780000015938

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Previous	658.8/27 DE C Creating Powerful Brands / In Consumer, Service and Industrial Markets	658.8/27 WHE Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands	658.8/3 BOY Marketing Research / Text and Cases	658.8/3 BRA Applied Marketing and Social Research / Second Edition	658.8/3 CHI Marketing Research / Fourth Edition	658.8/3 CHI Marketing Research / Fifth Edition	658.8/3 CHU Basic Marketing Research / Second Edition	Next

This specially commissioned volume brings us up to date on some of the major research developments. Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey.

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Applied Marketing and Social Research / Second Edition

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