Continuous Consumer Market Measurement

Contributor(s):

Edward Arnold
Kent A. R

Material type:

TextPublication details: 1989Description: 170ISBN:

852643136

Summary: A general introduction to market measurement and the processes involved. Preface, Introduction, Retail Panels, Consumer Market Measurement Panels, Regular Interval Surveys, Conclusion, Bibliography, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 KEN (Browse shelf(Opens below))	1	Available	9780000016003

A general introduction to market measurement and the processes involved. Preface, Introduction, Retail Panels, Consumer Market Measurement Panels, Regular Interval Surveys, Conclusion, Bibliography, Index.

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Continuous Consumer Market Measurement