The Marketing Research Process / Third Edition

Contributor(s):

Crimp Margaret

Material type:

TextPublication details: Prentice Hall, 1990Edition: 3rdDescription: 338ISBN:

135565154

Summary: This book explores the impact of technological developments, such as laser scanning, access to data banks via microcomputers, and the use of VDUs and microcomputers to collect and analyze data. Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market, Describing Markets: Design Choices, Describing Markets: Focus on Sampling, Describing Markets: Collecting Data by Means of Questions, Market Segmentation, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Conveying the Brand Message: Media Planning, Out in the Open: The Final go/ no-go decision, Evaluating Performance: What if we...? and Prediction, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CRI (Browse shelf(Opens below))	2	Available	9780000016058

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Previous	658.8/3 CHI Marketing Research / Fifth Edition	658.8/3 CHU Basic Marketing Research / Second Edition	658.8/3 CRI The Marketing Research Process / Fourth Edition	658.8/3 CRI The Marketing Research Process / Third Edition	658.8/3 CRO Market Segmentation / A Step-by-Step Guide to Profitable New Business	658.8/3 CRO Marketing Research for Managers / Second Edition	658.8/3 HAW Essentials of Marketing Research	Next

This book explores the impact of technological developments, such as laser scanning, access to data banks via microcomputers, and the use of VDUs and microcomputers to collect and analyze data. Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market, Describing Markets: Design Choices, Describing Markets: Focus on Sampling, Describing Markets: Collecting Data by Means of Questions, Market Segmentation, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Conveying the Brand Message: Media Planning, Out in the Open: The Final go/ no-go decision, Evaluating Performance: What if we...? and Prediction, Index.

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The Marketing Research Process / Third Edition

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