Basic Marketing Research / Second Edition

Contributor(s):

Churchill A. Gilbert

Material type:

TextPublication details: The Dryden Press, 1992Edition: 2ndDescription: 844ISBN:

30540178

Contents:

Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.

Summary: Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CHU (Browse shelf(Opens below))	1	Available	9780000016065

Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8/3 BRA Applied Marketing and Social Research / Second Edition	658.8/3 CHI Marketing Research / Fourth Edition	658.8/3 CHI Marketing Research / Fifth Edition	658.8/3 CHU Basic Marketing Research / Second Edition	658.8/3 CRI The Marketing Research Process / Fourth Edition	658.8/3 CRI The Marketing Research Process / Third Edition	658.8/3 CRO Market Segmentation / A Step-by-Step Guide to Profitable New Business	Next

Introduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Basic Marketing Research / Second Edition

Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)