Marketing Research / Fifth Edition
Material type:
TextPublication details: Mcgraw Hill Book Company, 1997Edition: 5thDescription: 442ISBN: - 77091752
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.8/3 CHI (Browse shelf(Opens below)) | 1 | Available | 9780000016089 |
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General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.
General Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index.
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