Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Exploring Marketing Research / International Edition

Contributor(s): Material type: TextPublication details: The Dryden Press, 1991Edition: 4thDescription: 836ISBN:
  • 30515629
Contents:
Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
Summary: Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.
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Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.

Introduction, Beginning Stages of the Research Process, Research Designs for Collecting Primary Data, Measurement Concepts, Sampling and Fieldwork, Data Analysis and Presentation, Comprehensive Cases with Computerized Databases, Glossary of Terms.

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