Contemporary Marketing Research / Fourth Edition

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TextPublication details: South-Western, 1999Edition: 4thDescription: 862ISBN:

538885076

Summary: This book offers everything from project proposals and links to online academic journals to career information. An Introduction to Market Research, Creating a Research Design, Data Acquisition, Data Analysis, Market Research in Action, Comprehensive Cases, Statistical Tables, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 MCD (Browse shelf(Opens below))	2	Available	9780000016164

This book offers everything from project proposals and links to online academic journals to career information. An Introduction to Market Research, Creating a Research Design, Data Acquisition, Data Analysis, Market Research in Action, Comprehensive Cases, Statistical Tables, Glossary, Index.

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Contemporary Marketing Research / Fourth Edition