The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing

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TextPublication details: Heinemann, 1978Edition: 1stDescription: 200ISBN:

434903620

Summary: This comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession. Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1/0941 HAR (Browse shelf(Opens below))	1	Available	9780000016195

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Previous	659 SAL Information Campaigns / Balancing Social Values and Social Change	659.1/028 HAR A Handbook of Advertising Techniques	659.1/042 JHA The Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society	659.1/0941 HAR The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing	659.1/0973 PAC The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?	659.1/11 PAT Advertising / A Decision-Making Approach	659.1/13 SCH Strategic Advertising Campaigns / Second Edition	Next

This comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession. Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index.

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The Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing

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