Advertising and Promotion Challenge / Vaguely Right Or Precisely Wrong?
Material type:
TextPublication details: Oxford University Press, 1986Description: 194ISBN: - 195037022
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 659.1 LOD (Browse shelf(Opens below)) | 1 | Available | 9780000016249 |
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Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index.
Overview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index.
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