Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Advertising Communications & Promotion Management / Second Edition

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1998Edition: 2ndDescription: 640ISBN:
  • 007053943X
Contents:
Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
Summary: Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.
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Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.

Preface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index.

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