Marketing Communications / From Fundamentals to Strategies
Material type:
TextPublication details: D.C. Heath And Company, 1987Description: 782ISBN: - 669072109
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 659 ROT (Browse shelf(Opens below)) | 1 | Available | 9780000016300 |
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An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
An Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index.
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