Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Strategic Advertising Campaigns / Second Edition

Contributor(s): Material type: TextPublication details: 1987Edition: 2ndDescription: 534ISBN:
  • 844230898
Contents:
Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
Summary: Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
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Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.

Preface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.

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