Advertising Management / Third Edition

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TextPublication details: Prentice Hall International, 1987Edition: 3rdDescription: 564ISBN:

130160490

Contents:

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

Summary: Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 AAK (Browse shelf(Opens below))	1	Available	9780000016379

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Previous	659.1/0973 PAC The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?	659.1/11 PAT Advertising / A Decision-Making Approach	659.1/13 SCH Strategic Advertising Campaigns / Second Edition	659.1 AAK Advertising Management / Third Edition	659.1 ALT Advertising creative : strategy, copy, and design /	659.1 ATH Προβολή	659.1 BAC Advertising and Competition	Next

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

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Advertising Management / Third Edition

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