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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition

Contributor(s): Material type: TextPublication details: The Dryden Press, 1997Edition: 4thDescription: 602ISBN:
  • 30103525
Contents:
Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
Summary: Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
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Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.

Preface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.

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