Public Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s
Material type:
TextPublication details: Butterworth Heinemann, 1994Edition: 2ndDescription: 468ISBN: - 75061563
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MC Athens Campus Library | 659.2 JEF (Browse shelf(Opens below)) | 1 | Available | 9780000016522 |
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A comprehensive picture of the role of public relations in commercial and non-commercial organizations. Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index.
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