Mediterranean College

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Principles of Marketing

Contributor(s): Material type: TextPublication details: Prentice Hall, 1994Edition: 6thDescription: 744ISBN:
  • 273646621
Contents:
Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.
Summary: Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.
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Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.

Understanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes.

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