Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Management

Contributor(s): Material type: TextPublication details: Prentice Hall, 1998Description: 746ISBN:
  • 23051620
Contents:
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
Summary: Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
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Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.

Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.

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