Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

E-Marketing Strategy

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 2001Description: 314ISBN:
  • 7709753
Summary: A practical and contemporary introduction to the core concepts and applications of e-marketing. Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

A practical and contemporary introduction to the core concepts and applications of e-marketing. Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300