World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition

Contributor(s):

Sterne Jim

Material type:

TextPublication details: John Wiley And Sons, Inc, 2001Edition: 3rdDescription: 410ISBN:

471416215

Summary: The Keys to understanding how to maximize your organization's Web marketing initiatives. Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/4 STE (Browse shelf(Opens below))	1	Available	9780000018151

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Previous	658.8/342 WRI Consumer Behavior	658.8/4 BIC Cybermarketing / How to Use the Internet to Market Your Goods and Services	658.8/4 OZI Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing	658.8/4 STE World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition	658.8/4 TOY Global Marketing Management / A Strategic Perspective	658.8/4 USU Marketing Across Cultures / Fifth Edition	658.8/4 WUN Being Direct / Making Advertising Pay	Next

The Keys to understanding how to maximize your organization's Web marketing initiatives. Acknowledgements, Introduction, Customer Service First, The Usable Web - Be Kind to Your Users, Interactivity Goes with the Flow, Selling Services, Feedback, Value-Added Marketing - It's Personal, Personalization - Getting to Know You, Partner Relationship Management, Attracting Attention, Measure for Measure, Managing Your Site and Your Sanity, Looking Toward the Future, Index.

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World Wide Web Marketing / Integrating the Web into Your Marketing Strategy Third Edition

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