Readership Research and the Planning of Press Schedules

Contributor(s):

Material type:

TextPublication details: Gower Publishing, 1988Description: 186ISBN:

Contents:

Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.

Summary: Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.13 CON (Browse shelf(Opens below))	1	Available	9780000019653

Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.111 COO How to Plan Advertising / Second Edtion	659.13/2 JEW Creative Strategy in Advertising / Seventh Edition	659.13/24 NEL The Design of Advertising / Sixth Edition	659.13 CON Readership Research and the Planning of Press Schedules	659.132 CAP Tested advertising methods /	659.132 NEL Copy That: a Truckload of Formulas, Formats, and Checklists for Effective Copywriting/	659.1320922 COP The copy book : how some of the best advertising writers in the world write their advertising /	Next

Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.

There are no comments on this title.

to post a comment.