Marketing Management / Twelfth Edition
Material type:
TextPublication details: Pearson - Prentice Hall, 2006Edition: 12thDescription: 780ISBN: - 131457578
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 658.8 ΚΟΤ (Browse shelf(Opens below)) | 2 | Available | 9780000021182 |
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Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.
Understanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index.
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