Advertising / Second Edition

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TextPublication details: South-Western, 1999Edition: 2ndDescription: 700ISBN:

324006616

Summary: A deeper understanding of advertising strategy and processes helps you interpret and appreciate advertising messages you consume daily. Preface, Acknowledgements, The Process: Advertising in Business and Society, The Planning: Analyzing the Advertising Environment, Preparing the message, Placing the Message, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 OGU (Browse shelf(Opens below))	1	Available	9780000021823

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Previous	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	Next
Previous	659.1 MCC Advertising that Pulls Response	659.1 MUE International Advertising / Communicating Across Cultures	659.1 OBE Successful Advertising Management	659.1 OGU Advertising / Second Edition	659.1 ROS Advertising Communications & Promotion Management / Second Edition	659.1 RUS Advertising Procedure / Thirteenth Edition	659.1 SIN Images Incorporated / Advertising as Industry and Ideology	Next

A deeper understanding of advertising strategy and processes helps you interpret and appreciate advertising messages you consume daily. Preface, Acknowledgements, The Process: Advertising in Business and Society, The Planning: Analyzing the Advertising Environment, Preparing the message, Placing the Message, Glossary, Index.

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Advertising / Second Edition

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