Applied Consumer Behaviour
Material type:
TextPublication details: Abbeville Press Publishers, 1999Description: 388ISBN: - 201565013
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MC Athens Campus Library | 658.8342 EVA C.1 (Browse shelf(Opens below)) | 1 | Available | 9780000021847 |
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| 658.8342 EAS Consumer Behavior / Applications in Marketing | 658.8342 EKS Συμπεριφορά του Καταναλωτή | 658.8342 EVA Applied Consumer Behaviour | 658.8342 EVA C.1 Applied Consumer Behaviour | 658.8342 JOH The Consumer Revolution / Redressing the Balance | 658.8342 PAP Η Αγοραστική Συμπεριφορά του Καταναλωτή / Σημειώσεις | 658.8342 PET Consumer Behavior and Marketing Strategy / Seventh Edition |
A lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index.
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