Mediterranean College

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Statistics for Marketing

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1984Description: 280ISBN:
  • 70847282
Summary: The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.
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The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.

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