Mediterranean College

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Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 1993Edition: 1stDescription: 288ISBN:
  • 750606614
Summary: This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index.
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This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index.

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