Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Tourism, Hospitality and Leisure in Europe

Contributor(s): Material type: TextPublication details: International Thomson Business Press, 1996Edition: 1stDescription: 708ISBN:
  • 1861523033
Summary: A European perspective on all the key areas of Marketing. Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index.
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A European perspective on all the key areas of Marketing. Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index.

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