Marketing in Travel and Tourism / Second Edition
Material type:
TextPublication details: Butterworth Heinemann, 1994Edition: 2ndDescription: 400ISBN: - 750609737
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 338.47910688 MID (Browse shelf(Opens below)) | 1 | Available | 9780000027528 |
Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)
|
No cover image available |
|
No cover image available | No cover image available | No cover image available | No cover image available | ||
| 338.47910683 LAL Διοίκηση Ανθρώπινου Δυναμικού Τουριστικών Επιχειρήσεων | 338.47910688 BRI Successful Tourism Marketing / A Practical Handbook | 338.47910688 IGO Τουριστικό Μάρκετινγκ / Στη Θεωρία και την Πράξη | 338.47910688 MID Marketing in Travel and Tourism / Second Edition | 338.47914 DAV Tourism in Europe | 338.47914 DAV Travel and Tourism in Europe / Second Edition | 338.47914 POM Tourism in Europe / Structures and Developments |
This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Foreword, Preface, Acknowledgements, The Meaning of Marketing in Travel and Tourism, Understanding the Marketing Mix in Travel and Tourism, Planning Strategy and Tactics for Travel and Tourism Marketing, Using the Principal Marketing Tools in Travel and Tourism, Applying Marketing in the Travel and Tourism Industry, Case Histories of Marketing Practice in Travel and Tourism, References and Select Bibliography, Index.
There are no comments on this title.