Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Being Direct / Making Advertising Pay

Contributor(s): Material type: TextPublication details: Random House, 1996Description: 314ISBN:
  • 394540638
Summary: A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.
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A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.

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