Mediterranean College

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Corporate Creativity / How Innovation and Improvement actually Happen

Contributor(s): Material type: TextPublication details: Berret-Koehler Publishers, Inc., 1998Description: 277ISBN:
  • 1576750493
Summary: The Definitive guide to managing for creativity in any kind of company. Acknowledgements, Introduction: The Power of the Unexpected, How Preconceptions Limit Corporate Creativity, What Do we Really Know about Creativity?, The Decline of the Simple Suggestion System and the Rise of a New Generation, How Misalignment Shuts Down Creativity, Alignment: The First Essential Element, Self-Initiated Activity, Unofficial Activity, Serendipity, Diverse Stimuli, Within-Company Communication, Unleasing Corporate Creativity: Where to Start, Notes, Index.
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The Definitive guide to managing for creativity in any kind of company. Acknowledgements, Introduction: The Power of the Unexpected, How Preconceptions Limit Corporate Creativity, What Do we Really Know about Creativity?, The Decline of the Simple Suggestion System and the Rise of a New Generation, How Misalignment Shuts Down Creativity, Alignment: The First Essential Element, Self-Initiated Activity, Unofficial Activity, Serendipity, Diverse Stimuli, Within-Company Communication, Unleasing Corporate Creativity: Where to Start, Notes, Index.

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