Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Services Marketing / A European Perspective

Contributor(s): Material type: TextPublication details: Financial Times - Prentice Hall, 1999Edition: 3rdDescription: 718ISBN:
  • 13095991
Summary: This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.
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This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.

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