Marketing / Second Edition
Material type:
TextPublication details: Oxford University Press, 2011Edition: 2ndDescription: 758ISBN: - 9780199579617
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MC Athens Campus Library | 658.8 BAI (Browse shelf(Opens below)) | 1 | Available | 9780000029898 |
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| 658.8 ADC Marketing / Principles and Practice | 658.8 ATH Μάρκετινγκ Υπηρεσιών / τ.Α'. | 658.8 BAG Marketing Management | 658.8 BAI Marketing / Second Edition | 658.8 BAK The Marketing Book / Second Edition | 658.8 BAK Marketing / Theory and Practice | 658.8 BLY V.1 Marketing 1 |
Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
Acknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
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