Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Consumer Behavior / Applications in Marketing

Contributor(s): Material type: TextPublication details: Sage Publications, 2009Edition: 1stDescription: 334ISBN:
  • 9788132103158
Summary: This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index
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This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index

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