Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Strategic Management / Theory and Practice: Second Edition

Contributor(s): Material type: TextPublication details: Ashford Colour, 1997Edition: 2ndDescription: 248ISBN:
  • 1858051843
Summary: This book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy. Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index.
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This book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy. Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index.

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