A relevant and accessible textbook for undergraduate business students who are new to the subject. Straightforward Explanations of Complex Issues, Key Concepts Clearly Highlighted, Includes most Recent Research, Cases to Cover Each Area of Theory Discussed. Acknowledgements, An Introduction to the Strategic Process, Strategy and Strategic Objectives, Internal Analysis, The Business Organization - Competences and Activities, Human Resources and Culture, Financial Analysis and Performance Indicators, Products and Markets, External Analysis, Analysis of the Macroenvironment, Analysis of the Competitive Analysis, Strategies - Core Competence and Generic and Hybrid Strategies, Strategic Implementation and Management, Evaluation and Selection of Strategies, Strategic Implementation, Strategic Development, Quality and Operations and Performance and Benchmarking, International and Global Strategies, Social Responsibility and Business Ethics, Strategic Management - Present and Future Trends, The Case Studies and Scenarios, Glossary, Index.