Exploring Corporate Strategy / Text and Cases: Third Edition
Material type:
TextPublication details: Prentice Hall, 1993Edition: 3rdDescription: 736ISBN: - 13297441
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MC Athens Campus Library | 658.4/012 JOH (Browse shelf(Opens below)) | 2 | Available | 9780000033086 |
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The book presents a critique of Porter's generic strategies and a marker-led framework for considering generic strategies. Preface, Introduction, Corporate Strategy: An Introduction, Strategic Management in Practice, Strategic Analysis, Analyzing the Environment, Analyzing Resources and Strategic Capability, Culture and Stakeholder Expectations, Strategic Choice, Strategic Options, Strategic Evaluation 1: Assessing the Suitability of Strategies, Strategic Evaluation 2: Making Choices, Strategy Implementation, Planning and Allocating Resources, Organization Structure and Design, Managing Strategic Change, Case Studies, Index.
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