Mediterranean College

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Advances in Relationship Marketing

Contributor(s): Material type: TextPublication details: Kogan Page Limited, 1995Description: 288ISBN:
  • 74941636
Summary: This book presents current thinking on this popular subject from academics representing a broad range of management disciplines. Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index.
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This book presents current thinking on this popular subject from academics representing a broad range of management disciplines. Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index.

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