Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Hospitality Sales and Marketing / Fourth Edition

Contributor(s): Material type: TextPublication details: 2003Edition: 4thDescription: 568ISBN:
  • 866122532
Summary: Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.
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Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.

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