Implementing CRM / From Technology to Knowledge

Contributor(s):

Material type:

TextPublication details: John Wiley & Sons, Ltd, 2007Description: 332ISBN:

9780470065266

Summary: This book focuses on the actuality of implementing CRM. Preface, Introduction and CRM Overview, Positioning CRM as IT-Enabled Business Change, CRM Implementation: The Neglected Roles of Culture and Knowledge and Psychological Contracts, Tools for Investigation: Methods and Pilot Study and Frameworks, CRM Implementation Case: A UK City Council Case Study, CRM Implementation CAE: An International Enterprise, Cross-Case and Cross Sector Analysis: What Can We Learn, Conclusion: CRM Developments, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/12 FIN (Browse shelf(Opens below))	1	Available	9780000061584

This book focuses on the actuality of implementing CRM. Preface, Introduction and CRM Overview, Positioning CRM as IT-Enabled Business Change, CRM Implementation: The Neglected Roles of Culture and Knowledge and Psychological Contracts, Tools for Investigation: Methods and Pilot Study and Frameworks, CRM Implementation Case: A UK City Council Case Study, CRM Implementation CAE: An International Enterprise, Cross-Case and Cross Sector Analysis: What Can We Learn, Conclusion: CRM Developments, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Implementing CRM / From Technology to Knowledge