Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Environment 2007-2008 / The Official CIM Coursebook

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 2008Description: 354ISBN:
  • 9780750683982
Summary: Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.
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Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.

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