Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Principles of Marketing / Enhanced Media Edition

Contributor(s): Material type: TextPublication details: Prentice Hall, 2006Edition: 4thDescription: 1264ISBN:
  • 9780273695592
Contents:
Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
Summary: Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.
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Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.

Marketing and Its Environment, The Marketing Mix and IMC, The European Marketing, Environment, Customers and Markets, B2B bying Behaviour, Marketing Information and Research, Product, Product Management, Price, Retailers and Wholesalers, Place, Promotion, Advertising, Sales Promotion, Public Relations and Sponsorship, Marketing Management, Services and non-profit Marketing, E-marketing and New Media.

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