Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Strategic Market Management / Global Perspectives

Contributor(s): Material type: TextPublication details: Wiley, 2010Edition: 1STDescription: 354ISBN:
  • 9780470689752
Summary: This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.
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This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.

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