Services Marketing / Integrating Customer Focus Across the Firm
Material type:
TextPublication details: Mcgraw Hill Book Company, 2009Edition: 5thDescription: 708ISBN: - 9780071263931
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 9780000063809 |
Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
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