Κατάλογος Βιβλιοθηκών Mediterranean College

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Services Marketing / Integrating Customer Focus Across the Firm

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 2009Edition: 5thDescription: 708ISBN:
  • 9780071263931
Contents:
Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
Summary: Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 ZEI (Browse shelf(Opens below)) 1 Available 9780000063809

Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.

Preface, Focus on the Customer, Understanding Customer Requirements, Aligning Service Design and Standards, Delivering and Performing Service, Managing Service Promises, Service and the Bottom Line, Cases, Index.

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