Preface, Introduction to Managerial Economics, Decision Making under Risk and Uncertainty, Demand Theory and Analysis and Estimation, Utility Analysis of Consumer Behavior, Market Demand Analysis for Decision Making, Estimation of the Demand Function, Production and Cost Analysis, Production Functions and Cost Curves, Short-Run and Long-Run Cost Curves, Cost Concepts for Decision Making, Cost Estimation and Forecasting, Pricing Analysis and Decisions, Models of the Firm's Pricing Decision, Pricing Decisions in Practice, New Product Pricing, Competitive Bids and Price Quotes, Topics in Managerial Analysis, Advertising and Promotional Decisions, Product Quality and Competitive Strategy, Capital Budgeting and Investment Decisions, Appendices, Author and Subject Index.

Preface, Introduction to Managerial Economics, Decision Making under Risk and Uncertainty, Demand Theory and Analysis and Estimation, Utility Analysis of Consumer Behavior, Market Demand Analysis for Decision Making, Estimation of the Demand Function, Production and Cost Analysis, Production Functions and Cost Curves, Short-Run and Long-Run Cost Curves, Cost Concepts for Decision Making, Cost Estimation and Forecasting, Pricing Analysis and Decisions, Models of the Firm's Pricing Decision, Pricing Decisions in Practice, New Product Pricing, Competitive Bids and Price Quotes, Topics in Managerial Analysis, Advertising and Promotional Decisions, Product Quality and Competitive Strategy, Capital Budgeting and Investment Decisions, Appendices, Author and Subject Index.