An Empirical Investigation into the Impact of Effective Complaint Handling on Consumers and Buying Behaviour
Material type:
TextPublication details: 2009Description: 94Summary: Acknowledgements, Introduction, Research Aims and Objectives, Research Aims, Research Objectives (Hypotheses), Research Framework, Literature Review, The Theory of Consumer Behaviour, Customer Satisfaction, Customer Loyalty, Relationship Between Satisfaction and Loyalty, Complaint Management, Methodology, Philosophy and Approach and Strategy, Data Collection, Sample, Questionnaire Design, Reliability and Validity, Access and Ethical Considerations, Data Analysis, Descriptive Statistics, Hypothesis Testing, Conclusions, Reference, Bibliography.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Διπλωματική εργασία
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MC Athens Campus Library | BUS 2009 (3) (Browse shelf(Opens below)) | 1 | Available | 9780000085092 |
Acknowledgements, Introduction, Research Aims and Objectives, Research Aims, Research Objectives (Hypotheses), Research Framework, Literature Review, The Theory of Consumer Behaviour, Customer Satisfaction, Customer Loyalty, Relationship Between Satisfaction and Loyalty, Complaint Management, Methodology, Philosophy and Approach and Strategy, Data Collection, Sample, Questionnaire Design, Reliability and Validity, Access and Ethical Considerations, Data Analysis, Descriptive Statistics, Hypothesis Testing, Conclusions, Reference, Bibliography.
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