A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran.

By:

Beverland, Michael

Material type:

TextSeries: Very short, fairly interesting & cheap booksPublisher: Thousand Oaks : SAGE Publishing, 2025Description: 137 p.; 20 cmISBN:

9781529795165

Subject(s):

Summary: Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.827 BEV (Browse shelf(Opens below))	1	Available	9780000100825

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

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Κατάλογος Βιβλιοθηκών Mediterranean College

A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran.