Targeting for Success / A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing
Material type:
TextPublication details: Mcgraw Hill Book Company, 1993Description: 276ISBN: - 77077660
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.8/4 OZI (Browse shelf(Opens below)) | 1 | Available | 9780000013149 |
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
Acknowledgements, Introduction, Simple Measurement - The Basic of Classic Direct Marketing, More Compicated Measures, Putting it all Together - Geodemographics and Other Classification Systems in Practice, Introduction to Classifications and Geodemographics, Using Simple Measures to Add Depth and Understanding, Loyalty - A New Direction for Direct Marketing, Into the Future, Index.
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