International Marketing / A Global Perspective
Material type:
TextPublication details: International Thomson Business Press, 1999Edition: 2ndDescription: 988ISBN: - 1861524560
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.848 MUH (Browse shelf(Opens below)) | 1 | Available | 9780000013262 |
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
Preface, Acknowledgements, International Marketing - Motivation and Process, The Challenge of Globalisation, Potential Market Assessment, Political and Legal Environment, International Marketing Intelligence, Basic Strategic Decisions, The Global Strategic Position, The Market-Entry Strategy, Building and Sustaining the Global Position, International Distribution Management, International Sales Management, International Pricing DecisionsThe International Marketing Plan, Index.
There are no comments on this title.