Marketing Communication Classics / An International Collection of Classic and Contemporary Papers

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TextPublication details: Thomson Learning, 2000Description: 524ISBN:

1861525079

Summary: This book covers a spectrum of key areas and includes articles on advertising, sales promotion, direct marketing, electronic media publishing, public relations, publicity, personal selling and leading-edge work in integrated marketing communications. Acknowledgements, Introduction, Towards Integrated Marketing Communications, Advertising and Creativity and Effectiveness, Advertising and media Channel Management, Direct Marketing, Electronic Media, Public Relations and Publicity and Crisis Management, Sales Promotion, Personal Selling, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 FIT (Browse shelf(Opens below))	1	Available	9780000014832

This book covers a spectrum of key areas and includes articles on advertising, sales promotion, direct marketing, electronic media publishing, public relations, publicity, personal selling and leading-edge work in integrated marketing communications. Acknowledgements, Introduction, Towards Integrated Marketing Communications, Advertising and Creativity and Effectiveness, Advertising and media Channel Management, Direct Marketing, Electronic Media, Public Relations and Publicity and Crisis Management, Sales Promotion, Personal Selling, Index.

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Marketing Communication Classics / An International Collection of Classic and Contemporary Papers