Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Business Marketing Management / A Strategic View of Industrial and Organizational Markets

Contributor(s): Material type: TextPublication details: The Dryden Press, 1998Edition: 6thDescription: 786ISBN:
  • 30206332
Contents:
Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
Summary: Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/04 HUT (Browse shelf(Opens below)) 1 Available 9780000015044

Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.

Preface, The Environment of Business Marketing, The Organizational Buying Process, Assessing Market Opportunities, Formulating Business Marketing Strategy, Evaluating Business Marketing Strategy and Performance, Name Index, Subject Index.

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