Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Principles of Modern Marketing / International Student Edition

Contributor(s): Material type: TextPublication details: Allyn And Bacon, 1989Description: 722ISBN:
  • 205115756
Contents:
Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
Summary: Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 HUS (Browse shelf(Opens below)) 1 Available 9780000015051

Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.

Introduction, Assessing and Managing the Marketing Environment, Identification of Target Markets, The Product and Service Plan, The Price Plan, The Distribution Plan, The Promotional Plan, Strategic Planning and Control, The Broader Marketing Perspective.

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